11:38
Thursday, Nov 13
Milton Keynes, United Kingdom.
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ABOUT
ABOUT
ABOUT
Basit Ogunlana
Basit Ogunlana
Basit Ogunlana
Product & Brand Designer with years of experience crafting intuitive human-centered solutions.
Product & Brand Designer with years of experience crafting intuitive human-centered solutions.
Product & Brand Designer with years of experience crafting intuitive human-centered solutions.
Right now, I'm in the final stages of completing my MSc pursuit at Northumbria University–studying Artificial Intelligence Technology with focus on building AI-driven solutions in finance, health and retail industries.
Before that, I was at Xpress Payments, working on a team to redesign and implement new features on our platforms that help businesses and individuals facilitate payments. Transaction completion increased by 24% and checkout process saw a 10s reduction post launch of the redesign and feature implementation.
I also kicked things off Sphera, a fast growing interactive sports platform, registered on by thousands of players and ramps up an active daily user of 10k+. I implemented new features that helped push the edge on user adoption and retention to a combined 13%.
With degrees in Industrial Design and Artificial Intelligence, I take a cross-disciplinary approach to design, combining research, visual identity, and human-centred design to push the boundaries of innovation.
Brilliance drives my design practice, drawing inspiration from nature, communities, exhibitions, sports, and a curious interest in exploration, each shaping how I build and innovate ideas.
Right now, I'm in the final stages of completing my MSc pursuit at Northumbria University–studying Artificial Intelligence Technology with focus on building AI-driven solutions in finance, health and retail industries.
Before that, I was at Xpress Payments, working on a team to redesign and implement new features on our platforms that help businesses and individuals facilitate payments. Transaction completion increased by 24% and checkout process saw a 10s reduction post launch of the redesign and feature implementation.
I also kicked things off Sphera, a fast growing interactive sports platform, registered on by thousands of players and ramps up an active daily user of 10k+. I implemented new features that helped push the edge on user adoption and retention to a combined 13%.
With degrees in Industrial Design and Artificial Intelligence, I take a cross-disciplinary approach to design, combining research, visual identity, and human-centred design to push the boundaries of innovation.
Brilliance drives my design practice, drawing inspiration from nature, communities, exhibitions, sports, and a curious interest in exploration, each shaping how I build and innovate ideas.
My design approach
My design approach
01.
01.
01.
Small steps, big aims, all crafted with care.
Small steps, big aims, all crafted with care.
Small steps, big aims, all crafted with care.
I take the little components of my work seriously. Synthesis is the ultimate goal – but the little steps to get there matter too, so I sweat those out.
I take the little components of my work seriously. Synthesis is the ultimate goal – but the little steps to get there matter too, so I sweat those out.
I take the little components of my work seriously. Synthesis is the ultimate goal – but the little steps to get there matter too, so I sweat those out.
02.
02.
02.
Experiences that resonate and work.
Experiences that resonate and work.
Experiences that resonate and work.
I focus on connecting users with intuitive experiences, going beyond just visual appeal – I cater for how it works, for whom it is, and what it feels like.
I focus on connecting users with intuitive experiences, going beyond just visual appeal – I cater for how it works, for whom it is, and what it feels like.
I focus on connecting users with intuitive experiences, going beyond just visual appeal – I cater for how it works, for whom it is, and what it feels like.
03.
03.
03.
Fuelled by curiosity, driven by innovation.
Fuelled by curiosity, driven by innovation.
Fuelled by curiosity, driven by innovation.
I like exploring new things, embracing the challenge to create excitement and push for impact. Simply, I question, experiment, and craft.
I like exploring new things, embracing the challenge to create excitement and push for impact. Simply, I question, experiment, and craft.
I like exploring new things, embracing the challenge to create excitement and push for impact. Simply, I question, experiment, and craft.
04.
04.
04.
Adapting and thriving through skilful growth
Adapting & thriving through skilful growth
Adapting & thriving through skilful growth
I constantly seek to improve my skillset and adapt my processes of solving challenges. I am a generalist with experience and skills that reflect my experience.
I constantly seek to improve my skillset and adapt my processes of solving challenges. I am a generalist with experience and skills that reflect my experience.
I constantly seek to improve my skillset and adapt my processes of solving challenges. I am a generalist with experience and skills that reflect my experience.
My favourite pastime
My favourite pastime
©2025 Basit Ogunlana. All rights reserved.
11:38
Thursday, Nov 13
Milton Keynes, United Kingdom.